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爱奇艺创造新医美综艺 《女魔头驾到》第三季即将启航

2019-08-22 18:44

脱口秀节目第三季《女魔头驾到》即将在十月中旬在爱奇艺独家播出,作为中国首档时尚医美节目,《女魔头驾到》邀请到了北京大学第三医院整形外科的主治医师安阳与中国医学科学院整形外科医院副主任医师、副教授石蕾等多位全国顶级专家坐镇,为观众献上最前沿的观点碰撞传递正向整形观念,帮你正确走出医美第一步

内容为王,打造国内首档医美观点碰撞类综艺IP

随着新时代下网络环境多元性、信息碎片化、开放性和个性化的特性越发显著,综艺节目形态的改变迫在眉睫。全新改版的第三季《女魔头驾到》也作出了多方面的改造升级。

首先,新一季的节目时长调整为35分钟,满足快节奏时代下网友们的碎片化时间下观看习惯;其次,《女魔头驾到》采取周播制,由知名时尚主持人李佳念担纲主持;第三季《女魔头驾到》的环节与嘉宾设置也有了巨大的变化:节目将邀请医美行业最夯医师与多位怀揣变美之心的求美者,每期讨论不同医美主题,设置了素人提问、医师答疑、闺蜜团讨论等节目环节。

覆“医美即糟粕”:最强阵容力推医美正能量

近年来,医美这一概念在大众中越来越普及,同样也能带来许多问题。在大多人的心中,医美似乎总是与“脸崩脸僵”相挂钩。究其根本,正是因为信息交流不对等、市场上机构和医生太多鱼龙混杂,制造了许多失败案例。而如今,《女魔头驾到》将使大众对于医美综艺改观,在网络平台打造一款现象级的脱口秀节目。

据悉,此次《女魔头驾到》团队在阵容选择上,下足了功夫做到“高大上”。代表全球顶尖技术的中青年医生,有着最前沿的时尚审美标准,尊重着每一颗爱美的心灵;闺蜜团则由《女魔头驾到》出品人、制片人、创始人郝格与著名时尚、公益主持人李佳念还有X神秘嘉宾组成。理性与感性完美结合的嘉宾阵容将为充满时尚气息的《女魔头驾到》掌舵,以包容的态度聆听求美者的发声与诉求。

《女魔头驾到》节目并不鼓励盲目医美,而是希望通过节目为观众输出正确的整形观念及准确专业的行业信息。《女魔头驾到》允许个性鲜明的观点碰撞,但与此同时,医师团与闺蜜团也将从社会层面引导正确的价值观念。

从模仿到坚定自我 《女魔头驾到》与其用户一同成长

《女魔头驾到》一直以来倡导的概念是:做自己,去变美!取悦自己是一种新的人生态度。这也是第三季以及未来两年《女魔头驾到》要做的价值传递。导演组在第三季《女魔头驾到》里每一期设置的话题都辐射到不同的圈层,以“破圈”为目标,打通受众目标群体。

《女魔头驾到》从第一季到第三季一步步转型,其用户也在一同成长。第三季的用户变得愈发理性,在选择医生、产品和项目的时候,更坚定要做独一无二的自己。这是用户的理解和认知程度的提升,也是《女魔头驾到》制作方乐于看到的。未来《女魔头驾到》的用户会是更为理性消费的用户,是将成为独立自我的用户。

以颠覆的姿态传递正向医美三观,帮你正确走出医美第一步,《女魔头驾到》有望化身2019年网络综艺的一匹黑马,成为一档广受当代年轻人青睐的脱口秀。

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