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王力宏代言《魔域》 网龙持续深化优质IP影响力

2019-12-12 15:46

网龙旗下经典网游《魔域》年度新资料片“御剑天下”将于12月21日公测,此前扑朔迷离的代言人猜想今日揭晓!《魔域》正式官宣,天王级优质偶像王力宏代言《魔域》,出任新职业体验官。他将化身为《魔域》最强御剑师,展现剑扫四方平天下的非凡气度与潇洒英姿。

近年来,网龙在《魔域》《英魂之刃》《征服》等王牌游戏IP上持续发力,通过与各大IP的积极跨界联动,不断提升IP市场影响力。网龙也在教育赛道上打造优质IP品牌,融合全球优势基因,丰富“数字教育”生态圈。

天王级偶像代言《魔域》 最强御剑师登场

自《魔域》新资料片全新职业曝光以来,御剑师早已收割一大批忠实粉丝。作为重磅推出的全新职业,实力更是不容小觑。既要完美还原御剑师潇洒帅气的形象,又要展现剑客剑扫四方平天下的非凡气度,《魔域》将目光锁定在了天王级优质偶像王力宏身上。

在流量时代下,王力宏不断在音乐上寻求突破,为粉丝带来更好的作品。追求极致、热血奋进!这也是《魔域》携手王力宏想要传达给千万玩家的精神内核。

十三年长盛不衰 《魔域》致力打造优质IP

2006年公测的《魔域》,十三年来,长盛不衰。《魔域》自2016年起开始执行IP产品系列化战略,不断加大IP投资力度、拓展延伸内容、深化IP核心价值。《魔域》积极与各大IP跨界联动,为游戏跨界合作树立了新标杆。

无论是联动故宫,用游戏传承中国古建筑之精粹,用热血守护中华文化之魂;还是与《哪吒之魔童降世》深度联动,实现玩法无缝连接;抑或是携手新中国第一代调香师非遗传承人郭斌致敬花魁赛;联合“中国唐宋甲胄复原第一人”温陈华大师打造《魔域》铁血魔甲等,《魔域》IP正在从顶级游戏流量向优质IP转化。

游戏+教育双引擎 网龙持续深化IP影响力

诞生于1999年的网龙,是中国领先的网络游戏开发商、运营商和发行商,也是首批走出国门并成功运营的民族网游企业。2010年以来,网龙开辟教育赛道,打造第二个增长引擎,迈入游戏+教育“双引擎”时代。

网龙不仅在《魔域》《英魂之刃》《征服》等王牌游戏IP上持续发力,也在教育赛道上打造优质IP,提升品牌影响力,融合全球优势基因,丰富“数字教育”生态圈。

2015年以来,网龙先后收购了驰声信息科技、普罗米休斯、JumpStart、Edmodo等国内外知名的教育企业,还与乐高教育、索尼国际教育、牛津大学出版社、国家地理、东京书籍等世界知名品牌都建立了良好的合作关系。通过与全球知名IP的合作,网龙搜集优势基因并进行重组、配对、连接,形成了具有强大编译能力的DNA链条,进一步丰富其数字教育产品线。

未来,网龙将继续执行游戏+教育双引擎并行的发展战略。在游戏业务方面,网龙将以加速业务增长为目标,继续沿用IP价值最大化的战略,并通过自主研发及与合作伙伴协作的方式共同扩充IP产品组合。网龙也将大力推行数字教育业务,推动数字教育小镇成为“世界未来教育之都”,打造全球领先的学习社区和教育科技平台。

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